Configuration
Read .jobops/config.json. If missing, stop with:
JOBOPS NOT CONFIGURED Run /jobops:setup (then /jobops-ic:setup) to initialize your workspace.
Use config.directories.contractor_root for output paths in this skill.
Use config.preferences.default_currency for pricing if applicable.
Arguments
I'll generate strategic landing page copy using proven copywriting frameworks and persuasion psychology.
$1: Page purpose/topic (required) - e.g.,consulting-services,saas-product,event-registration--tone: Writing tone (optional):professional|casual|bold(default: professional)--framework: Copywriting framework (optional):PAS|AIDA|StoryBrand(default: PAS)
Copywriting Frameworks
PAS (Problem-Agitate-Solution) - Default
Best for: Services, consulting, B2B offerings
| Stage | Purpose | Landing Page Section |
|---|---|---|
| Problem | Identify the pain | Hero subtitle, Problem section |
| Agitate | Intensify the urgency | Statistics, consequences |
| Solution | Present your offering | Benefits, How It Works |
AIDA (Attention-Interest-Desire-Action)
Best for: Products, e-commerce, direct response
| Stage | Purpose | Landing Page Section |
|---|---|---|
| Attention | Hook with headline | Hero title |
| Interest | Build curiosity | Problem/opportunity |
| Desire | Create want | Benefits, social proof |
| Action | Drive conversion | CTA sections |
StoryBrand
Best for: Brand building, services, complex offerings
| Element | Purpose | Landing Page Section |
|---|---|---|
| Hero (Customer) | Position visitor as hero | Hero messaging |
| Problem | Define villain/challenge | Problem section |
| Guide (You) | Position as trusted guide | Credentials, about |
| Plan | Show clear path | How It Works |
| Call to Action | Direct next step | CTA sections |
| Success/Failure | Paint outcomes | Benefits/consequences |
Phase 1: Context Gathering
1.1: Invoke Copywriter Agent
Launch the landing-page-copywriter agent for comprehensive copy development:
Task tool with subagent_type='landing-page-copywriter'
Prompt: Generate landing page copy for [page-purpose] using [framework] framework with [tone] tone.
Context to provide:
- Page purpose: $1
- Target audience (if known)
- Key differentiators
- Desired action/conversion goal
- Any existing brand voice guidelines
1.2: Information Required
The copywriter agent will need (will ask if not provided):
| Information | Why It Matters | Example |
|---|---|---|
| Who is the target audience? | Voice, pain points, motivations | "CTOs at mid-market companies" |
| What problem do you solve? | Core messaging foundation | "Manual processes waste 20hrs/week" |
| Why should they choose you? | Differentiator, positioning | "Only solution with X feature" |
| What action should they take? | CTA clarity | "Book a demo" |
Phase 2: Copy Development
2.1: Headline Formulas
The copywriter will generate headlines using proven formulas:
Result-Based Headlines:
- "Get [Desired Result] in [Timeframe]"
- "[Number] [Audience] Now [Achieve Result]"
- "The [Adjective] Way to [Desired Outcome]"
Problem-Based Headlines:
- "Stop [Pain Point] Forever"
- "Why [Common Approach] Fails (And What Works Instead)"
- "Tired of [Frustration]?"
Curiosity Headlines:
- "The Secret to [Desired Result]"
- "What [Successful People] Know About [Topic]"
- "How [Surprising Method] [Achieves Result]"
2.2: Section-by-Section Copy
Hero Section (3-second hook):
Headline: [Clear value proposition - what they get]
Subheadline: [How they get it + why it matters]
CTA: [Specific action verb + outcome]
Problem Section (Agitation):
Opening: [Acknowledge their current situation]
Pain Points: [3-5 specific frustrations they experience]
Stakes: [What happens if they don't solve this]
Statistics: [Data that validates the problem]
Solution Section (Your Offering):
Transition: [Bridge from problem to solution]
Core Promise: [What you deliver]
Key Benefits: [3-5 benefits, not features]
Proof: [Why this works]
How It Works (Remove Friction):
Step 1: [Simple first action]
Step 2: [What happens next]
Step 3: [Outcome they achieve]
Social Proof (Build Trust):
Testimonials: [Specific results + attribution]
Logos: [Recognizable clients/partners]
Metrics: [Quantified success]
Credentials: [Authority indicators]
CTA Section (Drive Action):
Headline: [Restate value + urgency]
Supporting: [Address final objection]
Primary CTA: [Main action button]
Secondary CTA: [Lower-commitment alternative]
Risk Reversal: [Guarantee or assurance]
Phase 3: Copy Best Practices
3.1: Writing Principles
| Principle | Application |
|---|---|
| Benefits over features | "Save 10 hours/week" not "Automated workflows" |
| Specificity sells | "47% increase" not "significant improvement" |
| You > We | "You'll achieve" not "We provide" |
| Active voice | "Transform your process" not "Your process is transformed" |
| One idea per sentence | Short, punchy, scannable |
| Power words | Free, New, Proven, Guaranteed, Instant, Secret |
3.2: Tone Calibration
Professional (default):
- Authoritative but approachable
- Data-driven claims
- Industry terminology appropriate
- Formal but not stiff
Casual:
- Conversational, friendly
- Contractions allowed
- Personality and humor
- Relatable examples
Bold:
- Strong claims with proof
- Direct, challenging
- Urgency and scarcity
- Polarizing (attracts right audience)
3.3: Conversion Psychology
| Principle | Implementation |
|---|---|
| Social Proof | "Join 5,000+ companies" |
| Authority | Credentials, logos, certifications |
| Scarcity | "Limited spots available" |
| Urgency | "Offer expires Friday" |
| Reciprocity | Free resource, valuable content |
| Loss Aversion | "Don't miss out on..." |
Phase 4: Deliverables
4.1: Copy Document Structure
The copywriter agent will deliver a structured copy document:
# Landing Page Copy: [Page Name]
## Meta Information
- **Title Tag**: [60 characters max]
- **Meta Description**: [155 characters max]
## Hero Section
- **Headline**: [Primary headline]
- **Subheadline**: [Supporting copy]
- **Primary CTA**: [Button text]
- **Secondary CTA**: [Alternative action]
## Problem Section
- **Section Title**: [Problem hook]
- **Opening Copy**: [Pain acknowledgment]
- **Pain Points**:
1. [Pain point 1]
2. [Pain point 2]
3. [Pain point 3]
- **Stakes Copy**: [What's at risk]
## Solution Section
- **Section Title**: [Solution hook]
- **Core Promise**: [What you deliver]
- **Benefits**:
1. **[Benefit 1 Title]**: [Description]
2. **[Benefit 2 Title]**: [Description]
3. **[Benefit 3 Title]**: [Description]
## How It Works
- **Section Title**: [Process hook]
- **Step 1**: [Title] - [Description]
- **Step 2**: [Title] - [Description]
- **Step 3**: [Title] - [Description]
## Social Proof
- **Section Title**: [Credibility hook]
- **Testimonials**:
- "[Quote]" - [Name, Title, Company]
- **Metrics**: [Key statistics]
## Final CTA
- **Headline**: [Action-oriented]
- **Supporting Copy**: [Final value prop]
- **Primary CTA**: [Main button]
- **Risk Reversal**: [Guarantee copy]
## Alternative Copy Versions
[A/B test variations for key elements]
4.2: Output Location
Copy documents are saved to:
{config.directories.contractor_root}/landing-pages/{slug}/copy.md
The {slug} is provided by the caller — either the user (e.g., page name/project identifier passed in as $1) or the /create-landing-page orchestrator. The {slug} folder under landing-pages/ is shared with sibling landing-page skills (create-landing-page, copywriting-spec, css-template) — this skill writes copy.md INTO that existing per-slug folder. If the folder does not yet exist, create it: mkdir -p {config.directories.contractor_root}/landing-pages/{slug}.
Example Usage
# Professional consulting services copy using PAS
/landing-page:copywrite consulting-services
# Casual SaaS product copy using AIDA
/landing-page:copywrite saas-onboarding --tone=casual --framework=AIDA
# Bold workshop registration using StoryBrand
/landing-page:copywrite ai-workshop --tone=bold --framework=StoryBrand
# Generate copy for existing page improvement
/landing-page:copywrite services-page-refresh --tone=professional
Now generating landing page copy for $1...