Sales Enablement Command

Create comprehensive sales enablement materials to support sales team effectiveness.

What This Command Does

1. Develops Sales Content

   • Product presentations
   • Competitive battlecards
   • Case studies and proof points

2. Creates Sales Tools

   • Sales playbooks
   • Objection handling guides
   • ROI calculators

3. Organizes Resources

   • Content library
   • Usage guidelines
   • Training materials

Orchestration Flow

Sales Enablement Request
        ↓
[Content Strategist] → Content Strategy
        ↓
[Copywriter] → Sales Copy
        ↓
[Technical Marketing Writer] → Technical Content
        ↓
[Graphic Designer] → Visual Materials
        ↓
[Market Researcher] → Competitive Intelligence
        ↓
[Positioning Specialist] → Messaging Alignment
        ↓
[Asset Manager] → Content Organization
        ↓
Sales Enablement Package Complete

Agents Involved

Agent	Role	Output
Content Strategist	Strategy	Content plan
Copywriter	Copy	Sales messaging
Technical Marketing Writer	Technical	Product content
Graphic Designer	Design	Visual materials
Market Researcher	Research	Competitive intel
Positioning Specialist	Messaging	Value props
Asset Manager	Organization	Content library

Material Types

Type	Purpose	Typical Format
Presentations	Customer meetings	PPT/Google Slides
Battlecards	Competitive selling	1-2 page PDF
Case Studies	Proof of value	PDF/Web
Playbooks	Sales process	PDF/Wiki
One-pagers	Quick reference	1-page PDF

Output Artifacts

Saved to .aiwg/marketing/sales-enablement/:

• content-inventory.md - All materials index
• presentations/ - Sales presentations
• battlecards/ - Competitive materials
• case-studies/ - Customer success stories
• playbooks/ - Sales playbooks
• one-pagers/ - Quick reference guides
• objection-handling.md - Objection responses
• roi-tools/ - ROI calculators
• training-guide.md - How to use materials

Parameter Handling

--guidance Parameter

Purpose: Provide upfront direction to tailor priorities and approach

Examples:

--guidance "Enterprise sales focus, long sales cycle"
--guidance "Competitive battlecard priority"
--guidance "Technical audience, detailed specs needed"

How Applied:

• Parse guidance for keywords: priority, timeline, audience, focus, constraints
• Adjust agent emphasis and output depth based on stated priorities
• Modify deliverable order based on timeline constraints
• Influence scope and detail level based on context

--interactive Parameter

Purpose: Guide through discovery questions for comprehensive input

Questions Asked (if --interactive):

1. What sales challenges are you addressing?
2. What materials are highest priority?
3. Who is the target buyer persona?
4. What is the typical sales cycle length?
5. What competitive situations are most common?
6. What objections need addressing?

Usage Examples

# Full sales enablement package
/sales-enablement --material-type all

# Specific material type
/sales-enablement --material-type battlecards

# Product-focused
/sales-enablement --material-type all --product-focus "Enterprise Plan"

# With strategic guidance
/sales-enablement "Example" --guidance "Your specific context here"

# Interactive mode
/sales-enablement "Example" --interactive

Success Criteria

• Content strategy aligned with sales needs
• Key materials created
• Competitive intelligence current
• Materials properly branded
• Content library organized
• Training documentation provided
• Sales team briefed

References

• @$AIWG_ROOT/agentic/code/frameworks/media-marketing-kit/README.md — Media marketing kit framework overview
• @$AIWG_ROOT/agentic/code/addons/voice-framework/README.md — Voice framework for sales messaging and positioning
• @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/subagent-scoping.md — Multi-agent sales content orchestration
• @$AIWG_ROOT/docs/cli-reference.md — CLI reference