PR Launch Command

Coordinate comprehensive public relations launch with media outreach and communications.

What This Command Does

1. Develops PR Strategy

   • News angle and positioning
   • Target media and outlets
   • Timing and embargo strategy

2. Creates PR Materials

   • Press release
   • Media kit components
   • Key messages and Q&A

3. Plans Media Outreach

   • Media list development
   • Pitch strategy
   • Follow-up plan

Orchestration Flow

PR Launch Request
        ↓
[PR Specialist] → PR Strategy & Press Release
        ↓
[Media Relations] → Media Targeting & Outreach Plan
        ↓
[Corporate Communications] → Executive Messaging
        ↓
[Content Writer] → Supporting Content
        ↓
[Legal Reviewer] → Compliance Review
        ↓
[Crisis Communications] → Issues Preparation
        ↓
PR Launch Package Complete

Agents Involved

Agent	Role	Output
PR Specialist	Lead PR strategy	Press release, strategy
Media Relations	Media outreach	Media list, pitch
Corporate Communications	Executive voice	Quotes, messaging
Content Writer	Support content	Blog, social copy
Legal Reviewer	Compliance	Legal approval
Crisis Communications	Preparation	Q&A, issues brief

Output Artifacts

Saved to .aiwg/marketing/pr/{announcement-name}/:

• pr-strategy.md - Overall PR strategy
• press-release.md - Press release draft
• media-list.md - Target media outlets
• pitch-template.md - Media pitch
• key-messages.md - Approved messaging
• qa-document.md - Q&A preparation
• media-kit.md - Media kit contents
• timeline.md - Launch timeline

Parameter Handling

--guidance Parameter

Purpose: Provide upfront direction to tailor priorities and approach

Examples:

--guidance "Embargo until announcement date"
--guidance "Target tier-1 tech publications"
--guidance "Executive availability limited, prepare talking points"

How Applied:

• Parse guidance for keywords: priority, timeline, audience, focus, constraints
• Adjust agent emphasis and output depth based on stated priorities
• Modify deliverable order based on timeline constraints
• Influence scope and detail level based on context

--interactive Parameter

Purpose: Guide through discovery questions for comprehensive input

Questions Asked (if --interactive):

1. What is being announced?
2. What is the target announcement date?
3. Which media outlets are priorities?
4. Is there an embargo period?
5. Who are the spokespeople?
6. What supporting assets are needed?

Usage Examples

# Product launch PR
/pr-launch "New Product X" --launch-type product

# Partnership announcement
/pr-launch "Strategic Partnership" --launch-type partnership

# Company news
/pr-launch "Q3 Earnings" --launch-type news

# With strategic guidance
/pr-launch "Example" --guidance "Your specific context here"

# Interactive mode
/pr-launch "Example" --interactive

Success Criteria

• PR strategy approved
• Press release drafted and reviewed
• Media list compiled
• Pitch strategy defined
• Key messages approved
• Q&A prepared
• Legal review complete
• Timeline established

References

• @$AIWG_ROOT/agentic/code/frameworks/media-marketing-kit/README.md — Media marketing kit framework overview
• @$AIWG_ROOT/agentic/code/addons/voice-framework/README.md — Voice framework for press release and executive messaging
• @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/human-authorization.md — Authorization gates for press release approval
• @$AIWG_ROOT/docs/cli-reference.md — CLI reference