Crisis Response Command

Coordinate rapid response to brand, reputation, or communications crisis.

What This Command Does

1. Assesses Situation

   • Crisis severity
   • Stakeholder impact
   • Response urgency

2. Develops Response

   • Key messages
   • Stakeholder communications
   • Response timeline

3. Coordinates Execution

   • Team mobilization
   • Channel management
   • Ongoing monitoring

Orchestration Flow

Crisis Response Request
        ↓
[Crisis Communications] → Situation Assessment
        ↓
[Corporate Communications] → Executive Messaging
        ↓
[PR Specialist] → Media Response
        ↓
[Social Media Specialist] → Social Response
        ↓
[Internal Communications] → Employee Communications
        ↓
[Legal Reviewer] → Legal Review
        ↓
Crisis Response Package Ready

Agents Involved

Agent	Role	Output
Crisis Communications	Lead response	Crisis plan
Corporate Communications	Executive voice	Leadership messages
PR Specialist	Media	Press statements
Social Media Specialist	Social	Social response
Internal Communications	Internal	Employee comms
Legal Reviewer	Legal	Statement review

Severity Levels

Level	Definition	Response Time
Low	Minor issue, limited impact	24 hours
Medium	Moderate concern, some visibility	4-8 hours
High	Significant risk, broad awareness	1-2 hours
Critical	Major crisis, immediate threat	Immediate

Output Artifacts

Saved to .aiwg/marketing/crisis/{crisis-id}/:

• situation-assessment.md - Crisis analysis
• response-plan.md - Action plan
• key-messages.md - Approved messaging
• stakeholder-comms/ - Audience-specific messages
  • media-statement.md
  • social-response.md
  • employee-message.md
  • customer-message.md
• qa-document.md - Q&A preparation
• monitoring-plan.md - Ongoing tracking
• post-crisis-review.md - After-action analysis

Parameter Handling

--guidance Parameter

Purpose: Provide upfront direction to tailor priorities and approach

Examples:

--guidance "Social media crisis, immediate response needed"
--guidance "Product recall scenario, multi-channel"
--guidance "Executive statement required"

How Applied:

• Parse guidance for keywords: priority, timeline, audience, focus, constraints
• Adjust agent emphasis and output depth based on stated priorities
• Modify deliverable order based on timeline constraints
• Influence scope and detail level based on context

--interactive Parameter

Purpose: Guide through discovery questions for comprehensive input

Questions Asked (if --interactive):

1. What is the nature of the crisis?
2. When did it start?
3. What channels are affected?
4. Who needs to be involved in response?
5. What is the current public sentiment?
6. What responses have been issued so far?

Usage Examples

# Medium severity
/crisis-response "product-recall-jan24" --severity medium

# High severity
/crisis-response "data-breach" --severity high

# Critical
/crisis-response "executive-misconduct" --severity critical

# With strategic guidance
/crisis-response "Example" --guidance "Your specific context here"

# Interactive mode
/crisis-response "Example" --interactive

Success Criteria

• Situation fully assessed
• Severity level determined
• Key messages developed
• Stakeholder communications drafted
• Legal review complete
• Response team briefed
• Monitoring established

References

• @$AIWG_ROOT/agentic/code/frameworks/media-marketing-kit/README.md — Media marketing kit framework overview
• @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/human-authorization.md — Authorization gates for crisis communications
• @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/vague-discretion.md — Measurable severity levels and response time criteria
• @$AIWG_ROOT/docs/cli-reference.md — CLI reference