Linktree — Analytics & Reporting

Overview

Pull click tracking data, measure conversion rates, and extract audience insights from your Linktree profile. Use this workflow when you need to understand which links drive traffic, where your audience comes from, and how engagement trends over time. This is the secondary workflow — for link creation and profile management, see linktree-core-workflow-a.

Instructions

Step 1: Fetch Overall Profile Analytics

const analytics = await client.analytics.get({
  profile_id: profile.id,
  period: 'last_30_days',
  granularity: 'daily',
});
console.log(`Total views: ${analytics.views}`);
console.log(`Total clicks: ${analytics.clicks}`);
console.log(`CTR: ${(analytics.clicks / analytics.views * 100).toFixed(1)}%`);
analytics.daily.forEach(d =>
  console.log(`  ${d.date}: ${d.views} views, ${d.clicks} clicks`)
);

Step 2: Rank Per-Link Performance

const linkStats = await client.analytics.byLink({
  profile_id: profile.id,
  period: 'last_7_days',
  sort: 'clicks_desc',
});
linkStats.forEach((s, i) =>
  console.log(`#${i + 1} ${s.title}: ${s.clicks} clicks (${s.unique_visitors} unique, CTR ${s.ctr}%)`)
);

Step 3: Pull Audience Demographics

const audience = await client.analytics.audience({
  profile_id: profile.id,
  period: 'last_30_days',
});
console.log('Top locations:', audience.locations.slice(0, 5).map(l => `${l.country}: ${l.pct}%`));
console.log('Top referrers:', audience.referrers.slice(0, 5).map(r => `${r.source}: ${r.visits}`));
console.log('Devices:', `Mobile ${audience.devices.mobile}% / Desktop ${audience.devices.desktop}%`);

Step 4: Generate a Conversion Report

const report = await client.analytics.report({
  profile_id: profile.id,
  period: 'last_30_days',
  metrics: ['views', 'clicks', 'ctr', 'unique_visitors', 'top_referrers'],
  format: 'json',
});
console.log(`Report period: ${report.start_date} to ${report.end_date}`);
console.log(`Highest CTR link: ${report.top_link.title} (${report.top_link.ctr}%)`);
console.log(`Total unique visitors: ${report.unique_visitors}`);

Error Handling

Issue	Cause	Fix
`401 Unauthorized`	Expired or invalid bearer token	Re-authenticate via OAuth flow
`403 Analytics unavailable`	Free-tier profile without analytics	Upgrade to Pro plan for analytics access
`404 Profile not found`	Wrong profile_id	Verify with `client.profiles.list()`
`422 Invalid period`	Unsupported date range format	Use `last_7_days`, `last_30_days`, or ISO dates
Empty daily array	Profile has zero traffic in range	Widen the date range or verify profile is published

Output

A successful workflow produces daily view/click time series, a ranked list of link performance with CTR, audience demographics broken down by location, referrer, and device type, and a summary conversion report identifying top-performing links.

Resources

Linktree Developer Docs

Next Steps

See linktree-sdk-patterns for OAuth setup and rate-limit handling.