Hootsuite Reference Architecture

Architecture

┌──────────────────────────────────────┐
│         Your Application              │
├──────────────────────────────────────┤
│  Content Manager → Scheduler → Publisher │
├──────────────────────────────────────┤
│      Hootsuite API Client             │
│  (OAuth, Token Refresh, Rate Limit)   │
├──────────────────────────────────────┤
│      Hootsuite REST API v1            │
│  platform.hootsuite.com/v1/           │
└──────────────────────────────────────┘

Project Structure

hootsuite-integration/
├── src/
│   ├── hootsuite/
│   │   ├── client.ts        # API client with token management
│   │   ├── auth.ts          # OAuth 2.0 flow
│   │   ├── publishing.ts    # Message scheduling + media
│   │   ├── analytics.ts     # Metrics + URL shortening
│   │   └── types.ts         # TypeScript interfaces
│   ├── services/
│   │   ├── scheduler.ts     # Content calendar logic
│   │   ├── content.ts       # Post formatting per platform
│   │   └── media.ts         # Media processing + upload
│   ├── api/
│   │   └── schedule.ts      # REST endpoint
│   └── store/
│       └── tokens.ts        # Persistent token storage
├── tests/
│   ├── unit/
│   └── fixtures/
└── .env.example

Key Decisions

Decision	Recommendation	Why
Token storage	Database/KV, not env vars	Refresh tokens change each use
Scheduling	Queue-based, not direct API	Rate limit compliance
Media upload	Pre-process images	Reduce REJECTED media states
Multi-profile	Batch schedule per profile	Separate errors per profile

Resources

• Hootsuite Developer Platform
• API Overview

Next Steps

Start with hootsuite-install-auth to set up OAuth.