Hootsuite Analytics & URL Shortening

Overview

Retrieve social media analytics and use Ow.ly URL shortening via the Hootsuite API. Track post performance, engagement metrics, and click-through rates.

Prerequisites

Completed hootsuite-install-auth setup
Published posts with engagement data

Instructions

Step 1: Get Organization Analytics

import 'dotenv/config';
const TOKEN = process.env.HOOTSUITE_ACCESS_TOKEN!;
const BASE = 'https://platform.hootsuite.com/v1';

async function getOrganization() {
  const response = await fetch(`${BASE}/me/organizations`, {
    headers: { 'Authorization': `Bearer ${TOKEN}` },
  });
  const { data } = await response.json();
  return data[0]; // Primary organization
}

Step 2: Shorten URLs with Ow.ly

async function shortenUrl(fullUrl: string) {
  const response = await fetch(`${BASE}/shorteners/owly`, {
    method: 'POST',
    headers: {
      'Authorization': `Bearer ${TOKEN}`,
      'Content-Type': 'application/json',
    },
    body: JSON.stringify({ url: fullUrl }),
  });
  const { data } = await response.json();
  console.log(`${fullUrl} → ${data.shortUrl}`);
  return data;
}

// Shorten multiple URLs
async function shortenBatch(urls: string[]) {
  return Promise.all(urls.map(url => shortenUrl(url)));
}

Step 3: Retrieve Message Analytics

async function getMessageAnalytics(messageId: string) {
  const response = await fetch(`${BASE}/messages/${messageId}`, {
    headers: { 'Authorization': `Bearer ${TOKEN}` },
  });
  const { data } = await response.json();
  console.log(`Message: ${data.text?.substring(0, 50)}...`);
  console.log(`State: ${data.state}`);
  console.log(`Sent: ${data.sentAt}`);
  return data;
}

// List sent messages and their performance
async function getSentMessages(profileId: string) {
  const response = await fetch(
    `${BASE}/messages?socialProfileIds=${profileId}&state=SENT&limit=20`,
    { headers: { 'Authorization': `Bearer ${TOKEN}` } },
  );
  const { data } = await response.json();
  for (const msg of data) {
    console.log(`[${msg.sentAt}] ${msg.text?.substring(0, 60)}`);
  }
  return data;
}

Step 4: Social Profile Metrics

async function getProfileDetails(profileId: string) {
  const response = await fetch(`${BASE}/socialProfiles/${profileId}`, {
    headers: { 'Authorization': `Bearer ${TOKEN}` },
  });
  const { data } = await response.json();
  console.log(`Profile: @${data.socialNetworkUsername}`);
  console.log(`Network: ${data.type}`);
  console.log(`ID: ${data.id}`);
  return data;
}

Output

Organization analytics retrieved
URLs shortened via Ow.ly
Message performance data
Social profile metrics

Error Handling

Error	Cause	Solution
`404` on message	Message deleted or wrong ID	Verify message ID
No analytics data	Post too recent	Wait for engagement data (24-48h)
Ow.ly rate limited	Too many shortening requests	Batch and throttle

Resources

Next Steps

For common errors, see hootsuite-common-errors.