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Generalgtmagents

publishing-process

Use to orchestrate approvals, QA, and go-live steps for SEO content +

Stars
259
Source
gtmagents/gtm-agents
Updated
2026-04-03
Slug
gtmagents--gtm-agents--publishing-process
View on GitHubRaw SKILL.md

// install — copy + paste into any project

mkdir -p .claude/skills && curl -fsSL https://raw.githubusercontent.com/gtmagents/gtm-agents/HEAD/plugins/seo-workflow-orchestration/skills/publishing-process/SKILL.md -o .claude/skills/publishing-process.md

Drops the SKILL.md into .claude/skills/publishing-process.md. Works with Claude Code, Cursor, and any agent that loads SKILL.md files from .claude/skills/.

SEO Publishing Process Skill

When to Use

  • Coordinating multi-team releases (writers, designers, web, legal).
  • Ensuring SEO assets meet quality, accessibility, and analytics requirements before launch.
  • Running retros after missed deadlines or publishing defects.

Framework

  1. Pre-flight Checklist – briefs approved, assets uploaded, localization complete, legal sign-off captured.
  2. CMS/Code QA – metadata, schema markup, internal links, CWV budgets, responsive design.
  3. Analytics & Tracking – UTMs, event triggers, conversion modules, A/B test configs.
  4. Launch Controls – staging reviews, smoke tests, rollback plan, comms schedule.
  5. Post-launch Validation – indexation check, monitoring alerts, performance baseline snapshot.

Templates

  • Publishing runbook (steps, owner, evidence link, status).
  • QA checklist (content, technical, analytics, accessibility).
  • Launch log capturing timestamps, environments, and approvals.

Tips

  • Timebox approvals with clear SLAs to keep calendars on track.
  • Automate checklist reminders via project tools or Git hooks.
  • Pair with deploy-optimizations to keep evidence attached to each task.