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Generalgtmagents

patient-journey-mapping

Framework for documenting compliant patient journeys with touchpoints,

Stars
259
Source
gtmagents/gtm-agents
Updated
2026-04-03
Slug
gtmagents--gtm-agents--patient-journey-mapping
View on GitHubRaw SKILL.md

// install — copy + paste into any project

mkdir -p .claude/skills && curl -fsSL https://raw.githubusercontent.com/gtmagents/gtm-agents/HEAD/plugins/healthcare-marketing/skills/patient-journey-mapping/SKILL.md -o .claude/skills/patient-journey-mapping.md

Drops the SKILL.md into .claude/skills/patient-journey-mapping.md. Works with Claude Code, Cursor, and any agent that loads SKILL.md files from .claude/skills/.

Patient Journey Mapping Skill

When to Use

  • Designing education, onboarding, or adherence programs for patients/caregivers.
  • Aligning cross-functional teams on touchpoints, responsibilities, and data handling.
  • Preparing regulatory reviews that require end-to-end journey documentation.

Framework

  1. Persona Canvas – demographics, condition, motivators, fears, accessibility needs.
  2. Journey Phases – awareness, consideration, onboarding, adherence, advocacy with goals + KPIs.
  3. Touchpoint Inventory – channel, owner, content theme, consent requirements, escalation notes.
  4. Data & Consent Layer – data collected per touchpoint, retention policy, opt-out mechanism.
  5. Monitoring & Feedback – metrics, VOC loops, safety/adverse event reporting flows.

Templates

  • Journey map worksheet (phase, touchpoint, message, KPI, compliance notes).
  • Consent + data handling checklist per touchpoint.
  • Escalation tree for medical, legal, or support interventions.

Tips

  • Co-create journeys with clinical + legal reviewers early to reduce rework.
  • Include accessibility guidelines (WCAG, language support) in each touchpoint.
  • Pair with orchestrate-patient-journey for automated journey blueprints.