Skip to main content
Generalgtmagents

onboarding-blueprint

Template for designing onboarding journeys, milestones, and measurement

Stars
259
Source
gtmagents/gtm-agents
Updated
2026-04-03
Slug
gtmagents--gtm-agents--onboarding-blueprint
View on GitHubRaw SKILL.md

// install — copy + paste into any project

mkdir -p .claude/skills && curl -fsSL https://raw.githubusercontent.com/gtmagents/gtm-agents/HEAD/plugins/product-led-growth/skills/onboarding-blueprint/SKILL.md -o .claude/skills/onboarding-blueprint.md

Drops the SKILL.md into .claude/skills/onboarding-blueprint.md. Works with Claude Code, Cursor, and any agent that loads SKILL.md files from .claude/skills/.

Onboarding Blueprint Skill

When to Use

  • Creating persona-based onboarding for new tiers or product lines.
  • Refreshing onboarding journeys after major product changes.
  • Aligning product, CS, and marketing on activation milestones.

Framework

  1. Persona Canvas – goals, motivations, blockers, success definition.
  2. Milestone Ladder – aha moment, activation, stickiness, expansion triggers.
  3. Channel Mix – in-app, email, docs, community, human assist with triggers.
  4. Instrumentation – required events, metrics, and guardrails.
  5. Experiment Hooks – backlog of tests tied to each milestone.

Templates

  • Journey table (step, trigger, message, owner, metric).
  • Metric dashboard layout for activation + retention.
  • Experiment backlog sheet linked to milestones.

Tips

  • Keep journeys lightweight; aim for 3-5 key milestones per persona.
  • Combine qualitative inputs (surveys, interviews) with telemetry for context.
  • Pair with design-onboarding-journey to auto-generate tailored blueprints.