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messaging-framework

Use to structure value propositions, proof points, and objection responses

Stars
259
Source
gtmagents/gtm-agents
Updated
2026-04-03
Slug
gtmagents--gtm-agents--messaging-framework
View on GitHubRaw SKILL.md

// install — copy + paste into any project

mkdir -p .claude/skills && curl -fsSL https://raw.githubusercontent.com/gtmagents/gtm-agents/HEAD/plugins/sales-enablement/skills/messaging-framework/SKILL.md -o .claude/skills/messaging-framework.md

Drops the SKILL.md into .claude/skills/messaging-framework.md. Works with Claude Code, Cursor, and any agent that loads SKILL.md files from .claude/skills/.

Enablement Messaging Framework Skill

When to Use

  • Creating new sales plays, launch content, or talk tracks.
  • Refreshing messaging for competitive shifts or product updates.
  • Enabling partners or success teams with consistent narratives.

Framework

  1. Audience & Pain – define persona, current pains, and desired state.
  2. Value Pillars – articulate 2-3 core benefits with supporting proof.
  3. Proof & Stories – attach metrics, customer quotes, ROI snippets, demos.
  4. Objection Handling – map common objections to concise responses.
  5. CTA & Next Step – specify recommended actions (demo, workshop, business case).

Templates

  • Message house worksheet (persona, pain, value, proof, CTA).
  • Objection/response matrix.
  • Story library index referencing assets.

Tips

  • Tailor variations per segment/industry but keep pillars consistent.
  • Partner with product marketing for latest proof points.
  • Revisit after every major launch or pricing change.