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Generalgtmagents

message-architecture

Use when structuring messaging hierarchy, hook banks, and CTA playbooks.

Stars
259
Source
gtmagents/gtm-agents
Updated
2026-04-03
Slug
gtmagents--gtm-agents--message-architecture
View on GitHubRaw SKILL.md

// install — copy + paste into any project

mkdir -p .claude/skills && curl -fsSL https://raw.githubusercontent.com/gtmagents/gtm-agents/HEAD/plugins/copywriting/skills/message-architecture/SKILL.md -o .claude/skills/message-architecture.md

Drops the SKILL.md into .claude/skills/message-architecture.md. Works with Claude Code, Cursor, and any agent that loads SKILL.md files from .claude/skills/.

Message Architecture Systems Skill

When to Use

  • Creating new messaging for campaigns, features, or personas.
  • Auditing messaging consistency across channels.
  • Onboarding new writers or agencies.

Framework

  1. Audience & Insight – persona, pain, desired outcome.
  2. Promise – primary value proposition + emotional appeal.
  3. Proof – metrics, customer quotes, product differentiators.
  4. Hooks – formulas mapped to channels.
  5. CTAs – stage-specific calls to action + urgency modifiers.

Templates

  • Message house diagram.
  • Hook bank sheet with formulas/examples.
  • CTA matrix (persona x funnel stage x CTA).

Tips

  • Document banned phrases and compliance notes.
  • Keep proof points fresh; retire outdated metrics.
  • Pair with voice-guidelines skill to maintain tone consistency.