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Generalgtmagents

merchandising-blueprint

Toolkit for planning promos, onsite placements, and channel coordination.

Stars
259
Source
gtmagents/gtm-agents
Updated
2026-04-03
Slug
gtmagents--gtm-agents--merchandising-blueprint
View on GitHubRaw SKILL.md

// install — copy + paste into any project

mkdir -p .claude/skills && curl -fsSL https://raw.githubusercontent.com/gtmagents/gtm-agents/HEAD/plugins/e-commerce/skills/merchandising-blueprint/SKILL.md -o .claude/skills/merchandising-blueprint.md

Drops the SKILL.md into .claude/skills/merchandising-blueprint.md. Works with Claude Code, Cursor, and any agent that loads SKILL.md files from .claude/skills/.

Merchandising Blueprint Skill

When to Use

  • Building seasonal or always-on merchandising strategies.
  • Coordinating cross-channel launches (onsite, email, paid, affiliates).
  • Auditing current site experience for gaps or inconsistencies.

Framework

  1. Calendar & Objectives – map themes, KPIs, and inventory constraints.
  2. Offer Architecture – hero promos, bundles, cross-sell ladders, loyalty tie-ins.
  3. Experience System – PDP optimizations, navigation, content modules, personalization rules.
  4. Channel Alignment – asset requirements, copy variations, QA checklists.
  5. Measurement Loop – KPI dashboards, readout cadence, learning archive.

Templates

  • Promo calendar spreadsheet with dependencies + owner columns.
  • Merchandising layout guide (homepage, PLP, PDP modules).
  • QA + launch checklist across CMS, analytics, and marketing tools.

Tips

  • Always link offers to inventory + margin guardrails to avoid over-discounting.
  • Coordinate creative refreshes with experiment timelines to isolate impact.
  • Pair with plan-merchandising-campaign for automation and tracking.