Land-Adopt-Expand Blueprint Skill

When to Use

• Designing success plans for enterprise SaaS accounts.
• Aligning revenue, product, and CS teams on phased adoption metrics.
• Auditing current accounts to identify expansion triggers or risks.

Framework

1. Stakeholder Matrix – map economic, technical, and champion roles per phase.
2. Milestone Ladder – land (business case, pilot), adopt (activation, value proof), expand (multi-product, exec advocacy).
3. Signal Library – telemetry + qualitative indicators that unlock stage gates.
4. Governance Cadence – EBR/QBR schedule, exec sponsors, escalation paths.
5. Action Playbook – recommended plays, assets, and enablement per milestone.

Templates

• Success plan table with phases, KPIs, owners, and timelines.
• Exec summary slide for internal standups.
• Risk/mitigation log tied to each phase.

Tips

• Tie stage gates to measurable outcomes, not just time-based milestones.
• Share blueprint with customers to co-author success plans.
• Pair with build-land-adopt-expand-plan for account-specific automation.

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