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enrollment-persona-playbook

Persona + messaging framework for K-12, higher-ed, and workforce enrollment

Stars
259
Source
gtmagents/gtm-agents
Updated
2026-04-03
Slug
gtmagents--gtm-agents--enrollment-persona-playbook
View on GitHubRaw SKILL.md

// install — copy + paste into any project

mkdir -p .claude/skills && curl -fsSL https://raw.githubusercontent.com/gtmagents/gtm-agents/HEAD/plugins/edtech-growth/skills/enrollment-persona-playbook/SKILL.md -o .claude/skills/enrollment-persona-playbook.md

Drops the SKILL.md into .claude/skills/enrollment-persona-playbook.md. Works with Claude Code, Cursor, and any agent that loads SKILL.md files from .claude/skills/.

Enrollment Persona Playbook Skill

When to Use

  • Planning enrollment marketing campaigns across multiple segments.
  • Aligning admissions, marketing, and partner teams on persona insights.
  • Prioritizing offers, proof points, and stewardship plans per persona.

Framework

  1. Persona Canvas – demographic profile, motivations, barriers, channel preferences.
  2. Journey Stage Mapping – inquiry, application, admission, enrollment, retention cues.
  3. Messaging Architecture – value pillars, proof points, offers, objection handling.
  4. Channel Mix Guidance – recommended channels + creative formats per persona.
  5. Measurement & Signals – KPIs and health thresholds per stage/persona.

Templates

  • Persona worksheet (demographics, motivations, triggers, objections).
  • Messaging matrix (pillar → proof → CTA → disclosure).
  • Channel + content pairing cheat sheet.

Tips

  • Revisit personas each term to incorporate economic, policy, or competitor shifts.
  • Include parent/influencer personas when applicable (K-12, higher-ed).
  • Pair with analyze-enrollment-funnel to prioritize high-impact segments.