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co-marketing-governance

Governance playbook for joint marketing programs, MDF, and performance

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259
Source
gtmagents/gtm-agents
Updated
2026-04-03
Slug
gtmagents--gtm-agents--co-marketing-governance
View on GitHubRaw SKILL.md

// install — copy + paste into any project

mkdir -p .claude/skills && curl -fsSL https://raw.githubusercontent.com/gtmagents/gtm-agents/HEAD/plugins/partnership-development/skills/co-marketing-governance/SKILL.md -o .claude/skills/co-marketing-governance.md

Drops the SKILL.md into .claude/skills/co-marketing-governance.md. Works with Claude Code, Cursor, and any agent that loads SKILL.md files from .claude/skills/.

Co-Marketing Governance Skill

When to Use

  • Planning joint campaigns, launches, or events with partners.
  • Managing MDF budgets, approvals, and performance tracking.
  • Preparing partner QBRs or exec updates focused on demand-generation impact.

Framework

  1. Program Intake – business case, audience, KPIs, required assets, legal/compliance checks.
  2. Approval Workflow – decision matrix for marketing, partner, and finance stakeholders.
  3. Execution Cadence – sprint plan, shared tracking sheets, and content governance.
  4. Measurement & Attribution – agreed metrics (MQLs, pipeline, revenue, influence) + reporting cadence.
  5. Closeout & Learnings – retro template, MDF reconciliation, and next-play recommendations.

Templates

  • Co-marketing brief + approval form.
  • MDF budget tracker with forecast vs actuals.
  • Post-campaign report outline with KPIs and narrative prompts.

Tips

  • Align messaging with joint solution blueprints to keep storytelling consistent.
  • Attach MDF approval deadlines to campaign calendars to avoid delays.
  • Pair with run-partner-qbr to highlight impact and secure additional investment.