Skip to main content
Generalgtmagents

call-analysis-framework

Use to score calls, capture highlights, and convert insights into actions.

Stars
259
Source
gtmagents/gtm-agents
Updated
2026-04-03
Slug
gtmagents--gtm-agents--call-analysis-framework
View on GitHubRaw SKILL.md

// install — copy + paste into any project

mkdir -p .claude/skills && curl -fsSL https://raw.githubusercontent.com/gtmagents/gtm-agents/HEAD/plugins/sales-calls/skills/call-analysis-framework/SKILL.md -o .claude/skills/call-analysis-framework.md

Drops the SKILL.md into .claude/skills/call-analysis-framework.md. Works with Claude Code, Cursor, and any agent that loads SKILL.md files from .claude/skills/.

Call Analysis Framework Skill

When to Use

  • Reviewing discovery/diligence calls for coaching or inspection.
  • Automating scorecards for enablement or QA teams.
  • Prepping executive summaries of key customer conversations.

Framework

  1. Section Definition – intro, discovery, value, objection handling, next steps (customizable).
  2. Scoring Rubric – 1-5 scale with observable behaviors for each section.
  3. Signal Tags – categorize quotes (pain, metrics, stakeholders, commitments, risks).
  4. Insight Summaries – auto-generate “what went well” vs “improve” lists with evidence.
  5. Action Routing – push tasks to CRM, assign coaching drills, or escalate to leadership.

Templates

  • Call analysis worksheet (scores, notes, quotes, actions).
  • Highlight reel brief with timestamp, quote, takeaway.
  • Manager inspection summary ready for pipeline reviews.

Tips

  • Keep rubric consistent across teams to enable benchmarking.
  • Capture 2-3 verbatim quotes per section for credibility.
  • Pair with meddic-checklist when evaluating qualification coverage.