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brand-measurement-dashboard

KPI framework and reporting system for tracking brand health, consistency,

Stars
259
Source
gtmagents/gtm-agents
Updated
2026-04-03
Slug
gtmagents--gtm-agents--brand-measurement-dashboard
View on GitHubRaw SKILL.md

// install — copy + paste into any project

mkdir -p .claude/skills && curl -fsSL https://raw.githubusercontent.com/gtmagents/gtm-agents/HEAD/plugins/brand-strategy/skills/brand-measurement-dashboard/SKILL.md -o .claude/skills/brand-measurement-dashboard.md

Drops the SKILL.md into .claude/skills/brand-measurement-dashboard.md. Works with Claude Code, Cursor, and any agent that loads SKILL.md files from .claude/skills/.

Brand Measurement Dashboard Skill

When to Use

  • Establishing KPIs for brand initiatives or campaigns.
  • Building recurring dashboards for ELT, marketing, or product leadership.
  • Connecting creative execution metrics to business outcomes.

Framework

  1. Outcome Metrics – awareness, consideration, preference, NPS, share of voice.
  2. Experience Metrics – consistency scores, QA pass rate, accessibility compliance, latency.
  3. Engagement Metrics – content consumption, event attendance, community participation.
  4. Business Impact – influenced pipeline, win rate lift, pricing power, retention shifts.
  5. Governance Signals – council throughput, exception volume, training completion.

Templates

  • BI dashboard layout with recommended charts + refresh cadences.
  • KPI definition sheet with owners, data sources, and calculation notes.
  • Executive summary template highlighting trends, risks, and asks.

Tips

  • Pair qualitative verbatims with trend charts to humanize data.
  • Tag each metric with decision owner so follow-ups are clear.
  • Integrate with run-brand-governance-council for automated reporting.