Schema.org JSON-LD
Workflow
- Detect existing JSON-LD blocks in HTML
- Run
scripts/validate-schema.ts→ check against schema.org offline dumps - Identify missing schema types based on page type
- Generate from templates in
templates/json-ld/
Supported Types
| Type | Use Case | Template |
|---|---|---|
| Article | Blog posts, news | templates/json-ld/article.json |
| Product | E-commerce | templates/json-ld/product.json |
| LocalBusiness | Local SEO | templates/json-ld/localbusiness.json |
| Organization | Brand/company pages | templates/json-ld/organization.json |
| BreadcrumbList | Navigation | templates/json-ld/breadcrumb.json |
| FAQPage | Q&A (gov/health only since Aug 2023) | templates/json-ld/faq.json |
| VideoObject | Video content | templates/json-ld/video.json |
| Event | Events | templates/json-ld/event.json |
| Recipe | Recipes | templates/json-ld/recipe.json |
Deprecations (2025)
- HowTo: Deprecated September 2023
- FAQ: Restricted to government/health sites since August 2023
- SpecialAnnouncement: Deprecated July 2025
References
skills/seo/03-schema-org/(all 9 schema docs)