Local SEO
Workflow
- Audit Google Business Profile (categories, hours, photos, posts, services)
- Check NAP consistency across web (citations: Yelp, Bing, Apple Maps, industry directories)
- Analyze reviews (volume, recency, response rate, sentiment)
- Map ranking in Local Pack for target keywords + geo
- Optimize location pages (one per service area, LocalBusiness schema)
NAP Format
Must be byte-identical everywhere:
ACME Corp
123 Main St, Suite 4
Springfield, IL 62701
+1-555-123-4567
Quality Gates
- Warning at 30+ location pages
- Hard stop at 50+ location pages (manual audit required)
- Each location page must have unique content (not template fill-in)
Local Schema
templates/json-ld/localbusiness.json includes:
@type: LocalBusiness (or specific subtype)address(PostalAddress)geo(lat/lng)openingHoursSpecificationaggregateRatingpriceRange
References
skills/seo/10-local-seo/(gbp, nap-citations, reviews, local-pack, landing-pages, local-backlinks)