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identity-system

Phase 0: Read sector template (creative/fintech/ecommerce/devtool), generate OKLCH palette with chroma > 0.05, pick approved typography pair (never Inter/Roboto/Arial), define spacing base unit + motion profile.

Stars
13
Source
fusengine/agents
Updated
2026-05-17
Slug
fusengine--agents--0-identity-system
View on GitHubRaw SKILL.md

// install — copy + paste into any project

mkdir -p .claude/skills && curl -fsSL https://raw.githubusercontent.com/fusengine/agents/HEAD/plugins/design-expert/skills/0-identity-system/SKILL.md -o .claude/skills/0-identity-system.md

Drops the SKILL.md into .claude/skills/0-identity-system.md. Works with Claude Code, Cursor, and any agent that loads SKILL.md files from .claude/skills/.

Phase 0: IDENTITY SYSTEM — Define the brand DNA

When

Start of a new project, or when no design-system.md exists at project root.

Input (from user)

  • User brief: sector, audience, personality, competitors, desired feeling.
  • If no brief provided, ask the 5 identity questions (see references/identity-brief.md).

Steps

  1. Read references/identity-brief.md — collect answers to the 5 questions.
  2. Match sector in references/sector-palettes.md — pick the OKLCH palette base.
  3. Generate palette using references/oklch-system.md — primary, secondary, accent, neutral + semantic colors. Validate contrast with references/contrast-ratios.md.
  4. Choose typography pair from references/typography-pairs.md — display + body fonts matching sector personality. NEVER use Inter, Roboto, Arial.
  5. Set spacing density from references/spacing-density.md — dense / standard / editorial.
  6. Define motion personality from references/motion-personality.md — corporate / modern / playful / luxury.
  7. Check visual techniques in references/visual-technique-matrix.md — what is allowed for this personality x density combination.
  8. Generate design-system.md at project root using the matching template from references/templates/ (fintech, ecommerce, devtool, creative, or blank).

Output

  • design-system.md at project root with: OKLCH palette, typography pair, spacing profile, motion personality, visual techniques allowed.
  • All colors in OKLCH format, dark mode palette included.

Next → Phase 1: DESIGNING SYSTEMS

1-designing-systems/SKILL.md — Convert identity into design tokens and responsive system.

References

File Purpose
references/identity-brief.md 5-question brand questionnaire
references/sector-palettes.md Sector-specific OKLCH palettes
references/oklch-system.md OKLCH color generation rules
references/contrast-ratios.md WCAG contrast validation
references/typography-pairs.md Approved font pairings
references/spacing-density.md Density profiles
references/motion-personality.md Motion personality definitions
references/visual-technique-matrix.md Allowed techniques per personality
references/templates/ design-system.md templates per sector